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Product-Marketing Masterclass - Three Steps to Uncover Your Target Customer

Updated: May 3, 2023

Zoom workshop on Thursday, 26 Janurary from 7:00pm - 8:00pm GMT. Reasonably priced, tax-deductiable tickets are available to purhase through Eventbrite.

Starting a new retail venture or revisiting your marketing strategy and not sure who your target customers are?

Customer buying habits have radically shifted since the pandemic. Understanding your target market’s buying motivations, pain points, and purchasing hesitations are the key to your business’s success.

Join retail copywriter and strategist Aimée López to discover three untapped strategies for finding your target customers.

They may not be who you think they are.

Workshop overview:

During this one-hour Zoom workshop, you will learn an exclusive target audience framework that Aimée has developed from her 26 years in the retail industry. You will not find this information anywhere else!

This workshop received much fanfare at one of the biggest retail trade shows in the UK - Top Drawer.

The workshop is great for business owners, startup founders, creative service providers, and brand strategists.

- Please note that this is an online-only event via Zoom.

- A portion of ticket sales will go to the charitable organisation Refuge for women and children experiencing domestic violence.

About your host - Aimée López from Copy Unleashed:

Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, she turns your passersby into customers by using the power of words.

As the owner of Copy Unleashed, she oversees product copy for five divisions of a brand with product sales in 99 countries and 2,250 shops worldwide. She also advises on retail brand and operational strategies.

Originally from New York City, she now resides in London.

Tickets now available through Eventbrite.

Questions? Email

Photo by Joe Dixey

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