Words - Your 24/7 Salesperson

Retail & E-Commerce Copywriting Specialist

Copy Unleashed - Aimée Lopez


87% of shoppers rate product content extremely or very important when deciding to buy and 50% have returned an item they bought online because it didn’t match the product description. (Salsify)

The written word is powerful.

Concisely written content puts

customers at ease.

Words attract, entice, and convert.


When you want to get your message across properly you need an expert.

A copywriter with 26 years of retail experience who truly understands your customers and you.

Let's Work Together

Tailored Copywriting Services

About Copy Unleashed

Hi, my name is Aimée. I am a Retail/E-Commerce Copywriting Specialist from New York City, currently based in London. My passion lies in crafting words to serve underrepresented brands and people. I have a proven knack for copywriting for fashion and beauty brands, but my scope is not limited to those industries. I am the former creative director of SHE. Magazine. You can also find my work in THIIIRD Magazine, the Tate Modern, and in magazine workshops that I conduct with university art students at Ravensbourne

in London.

Clients include ECCO Shoes, Shuuk., and LA celebrity evening wear designer Melissa Mercedes.

Aimée Lopez, freelance e-commerce copywriter based in London.
Work Desk
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E-Commerce Web Pages

Every word on your e-commerce web pages needs to mean something to

your audience, be it visually

or emotionally.

Did you know that your 'About'

page is the second most important

position on your website?

People want to feel good about

what they are buying and

from whom. 

Let me do the work for you!

Starting at £230/$300 USD

per page

SEO-Rich Product Descriptions

Want your garment to stand out in a competitive e-commerce world?


In retail, clear, concisely written product descriptions lower your return rates and, in turn, increase your bottom line.

I offer:

  • Original, tailored descriptions that will engage your audience

  • Descriptions written by a clothing industry expert

  • Shopify guru

  • SEO optimized

  • Convertible descriptions for your chosen e-commerce platform

  • Descriptions in either American or British English

Starting at £15/$20 USD per desc.

Other Attractive Copy

Want to use SEO optimized written

content on your website to build brand credibility and attract the elusive buyer?​​

  • Video scripts

  • Ad copy

  • Email marketing

  • Press releases

  • Blog posts

  • Social captions

  • Magazine articles

Let's explore how we can creatively collaborate together to create cool and engaging work.

Starting at £100/$140 USD

Video scripts start at £800/$1,000


Advantages of Copywriting

This is my second time working with Aimée. Her copy has the exact style and tone I was asking for. Plus, she did extra research about the product and provided additional resources.

Sabine - Sugawrap

Expert Certification

Let My Experience Work for You. Let's Talk.

New York and London

Thank you.

You will receive a response

within 24 hours.