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Turn Your Passersby into Buyers

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Unleash the Power of Persuasive Narratives

Boost your marketing with 26 years of retail expertise. Aimée López and her team, armed with on-the-ground consumer psychology insights, transform your passersby into loyal customers, bolstered by a track record of success with international fashion, footwear, beauty brands, and beyond.


Harness the power of data and storytelling to connect with your audience on a deeper level.


Retail Marketing Services

Serving e-commerce, brick-and-mortar,
and DTC businesses

Brand & Retail Marketing Strategy

Your marketing needs can be handled in one place from brand and/or marketing strategies, brand guidelines, and a product launch plan to the creation of case studies to oversee your marketing campaign's progress.

Retail Research Reports

Retail research reports can be boring and dry to write but they are a necessary evil that provides a comprehensive overview of a new marketing or product initiative. Why have an essential employee write the report when you can get a fresh, outside perceptive on an important subject?

Expert Product Copywriting

Staring at a blank screen and wondering what to write to promote a product? The easiest solution is to have a respected product copywriter create the messaging and write copy that sells for you no matter the time of day or location.

Promotional Video Scripts

In the age of social media, it is imperative to find creative ways to promote a product/s. Short-form video is your key to brand awareness and in turn sales. Get your concept, script, and storyboard all in one place by experienced filmmakers.

Product-Marketing Workshops

It is important to continuously keep abreast of changes in retail trends, technologies, and new customer insights. You need a workshop facilitator who understands your objectives and the needs of your customers. We have the knowledge and experience to create bespoke workshops to help achieve your business objectives. We can also offer our successful three-step framework on how to uncover your target audience.

Hi, I’m Aimée, founder of Copy Unleashed.

Here to take your marketing to the next level.

Marketing is your 24-hour salesperson. That is why it is important to use carefully researched marketing assets from experts with a combined 26 years of retail experience. 

Using persuasive tactics based on consumer behavioural psychology, we can turn your passersby into customers.

We have experience overseeing world-class product marketing for brands. The crew is proficient in SEO, and American and British English. We also advise on brand and operational strategies.

Our work can be found at the Tate Modern Museum, Courier, Retail TouchPoints, and international stores.

Clients include GOBI Cashmere, Shuuk, and a major international footwear brand.

A photo of a Hispanic woman with short-black hair, wearing cat-eye glasses and a black and white striped top. The background is peach colored.

Brands & Partnerships

GOBI Mongolian Cashmere Logo
Top Drawer London retail trade show logo.

What People Are Saying

Finding the right person is everything. So I was thrilled when I found the fabulous Aimée López from Copy Unleashed who was recommended to me.


I can't recommend working with Aimée more highly. She's talented, efficient and fun. She took the time and effort to get to know me, to understand my ambitions for Captain Baby, and to listen to the narration in Friend Mapping to find

the perfect tone of voice in her copy.

Zeb Hearn - Captain Baby

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