Words - Your 24/7 Salesperson
Retail & E-Commerce Copywriting Specialist
Copy Unleashed - Aimée Lopez
87% of shoppers rate product content extremely or very important when deciding to buy and 50% have returned an item they bought online because it didn’t match the product description. (Salsify)
The written word is powerful.
Concisely written content puts
customers at ease.
Words attract, entice, and convert.
When you want to get your message across properly you need an expert.
A writer with 26 years of retail experience who truly understands your customers and you.
Let's Work Together
Tailored Copywriting Services
About Copy Unleashed
Hi, my name is Aimée. I am a retail/e-commerce copywriting specialist from New York City, currently based in London. My passion lies in crafting words to serve underrepresented brands and people. I have a proven knack for copywriting for fashion and beauty brands, but my scope is not limited to those industries. I am the former creative director of SHE. Magazine. You can also find my work in THIIIRD Magazine, the Tate Modern, and in magazine workshops that I conduct with university art students at Ravensbourne
in London.
My client list includes ECCO Shoes, Shuuk., and LA celebrity evening wear designer Melissa Mercedes.
E-Commerce Web Pages
Every word on your e-commerce web pages needs to mean something to
your audience, be it visually
or emotionally.
Did you know that your 'About'
page is the second most important
position on your website?
People want to feel good about
what they are buying and
from whom.
Let me do the work for you!
Starting at £150/$200 USD
per page
SEO-Rich Product Descriptions
Want your garment to stand out in a competitive e-commerce world?
In retail, clear, concisely written product descriptions lower your return rates and, in turn, increase your bottom line.
I offer:
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Original, tailored descriptions that will engage your audience
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Descriptions written by a clothing industry expert
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Shopify guru
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SEO optimized
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Convertible descriptions for your chosen e-commerce platform
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Descriptions in either American or British English
Starting at £15/$20 USD per desc.
Blog Posts and Other Copy
Want to use SEO optimized written
content on your website to build brand credibility and attract the elusive buyer?
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Blog posts
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Social captions
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Magazine articles
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Ad copy
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Email marketing
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Press releases
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Video scripts
Let's explore how we can creatively collaborate together to create cool and engaging work.
Starting at £100/$140 USD
Video scripts start at £800/$1,000
Advantages of Copywriting
This is my second time working with Aimée. Her copy has the exact style and tone I was asking for. Plus, she did extra research about the product and provided additional resources.
Sabine - Sugawrap
Aimee was very professional to work with. She followed and understood the brief, easily and produced two professional blog articles in a quick timeline that didn't even require revision! I loved working with her and will do so again. I happily recommend her services.
Very happy customer.
Lorraine - Sassilk
Aimee was great! Her descriptions are exactly what I was looking for for my bath and body products business. Highly recommend her.
Art - Milk & Bubbles
