Words - Your 24/7 Salesperson
Retail & E-Commerce Copywriting Specialist
Copy Unleashed - Aimée Lopez
87% of shoppers rate product content extremely or very important when deciding to buy and 50% have returned an item they bought online because it didn’t match the product description. (Salsify)
The written word is powerful.
Concisely written content puts
customers at ease.
Words attract, entice, and convert.
When you want to get your message across properly you need an expert.
A copywriter with 26 years of retail experience who truly understands your customers and you.
Let's Work Together
Copywriting Services
E-Commerce Web Pages
Every word on your e-commerce web pages needs to mean something to
your audience, be it visually
or emotionally.
Did you know that your 'About'
page is the second most important
position on your website?
People want to feel good about
what they are buying and
from whom.
Let me do the work for you!
SEO-Rich Product Descriptions
Want your garment to stand out in a competitive e-commerce world?
In retail, clear, concisely written product descriptions lower your return rates and, in turn, increase your bottom line.
I offer:
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Original, tailored descriptions that will engage your audience
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Descriptions written by a clothing industry expert
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Shopify guru
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SEO optimized
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Convertible descriptions for your chosen e-commerce platform
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Descriptions in either American or British English
Additional Copy
Want to use SEO optimized written
content on your website to build brand credibility and attract the elusive buyer?
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Brand Guidelines
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Video scripts
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Ad copy
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Email marketing
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Press releases
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Magazine articles
Let's explore how we can creatively collaborate together to create cool and engaging work.
Website or Product-Page Review
Get professional eyes on your website or product pages to let you know if you're on the right path to converting your audience into customers.
Review package includes:
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Professional audit of three pages.
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Website audit document with actionable steps you can take to update your website.
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30-minute virtual call where I answer your questions regarding the review report.
Price: £299/$399
*Most website copy projects start at £1,000/$1,200.
Feel more confident about your website today.
About Copy Unleashed
Words are your 24-hour salesperson. That is why it is important to use carefully researched words from a copywriting expert with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, I can turn your passersby into customers.
Hi, my name is Aimée. I am a Retail/E-Commerce Copywriting Specialist from New York City, currently based in London.
I oversee product copy for five divisions of a brand with product sales in 99 countries from 2,250 shops. I am proficient in SEO and American and British English. I also advise on retail brand and operational strategies.
You can find my work at the Tate Modern Museum, Courier, THIIIRD Magazine, and international stores.
Clients include ECCO Shoes, Shuuk, and LA celebrity evening wear designer Melissa Mercedes.
Advantages of Copywriting
This is my second time working with Aimée. Her copy has the exact style and tone I was asking for. Plus, she did extra research about the product and provided additional resources.
Sabine - Sugawrap
Expert Certification
