Words - Your 24/7 Salesperson

Retail & E-Commerce Copywriting Specialist

Copy Unleashed - Aimée Lopez


87% of shoppers rate product content extremely or very important when deciding to buy and 50% have returned an item they bought online because it didn’t match the product description. (Salsify)

The written word is powerful.

Concisely written content puts

customers at ease.

Words attract, entice, and convert.


When you want to get your message across properly you need an expert.

A copywriter with 26 years of retail experience who truly understands your customers and you.

Let's Work Together

Copywriting Services

Work Desk
Mobile Phone

E-Commerce Web Pages

Every word on your e-commerce web pages needs to mean something to

your audience, be it visually

or emotionally.

Did you know that your 'About'

page is the second most important

position on your website?

People want to feel good about

what they are buying and

from whom. 

Let me do the work for you!

SEO-Rich Product Descriptions

Want your garment to stand out in a competitive e-commerce world?


In retail, clear, concisely written product descriptions lower your return rates and, in turn, increase your bottom line.

I offer:

  • Original, tailored descriptions that will engage your audience

  • Descriptions written by a clothing industry expert

  • Shopify guru

  • SEO optimized

  • Convertible descriptions for your chosen e-commerce platform

  • Descriptions in either American or British English

Additional Copy

Want to use SEO optimized written

content on your website to build brand credibility and attract the elusive buyer?​​

  • Brand Guidelines

  • Video scripts

  • Ad copy

  • Email marketing

  • Press releases

  • Magazine articles

Let's explore how we can creatively collaborate together to create cool and engaging work.

Web Design

Website or Product-Page Review

 Get professional eyes on your website or product pages to let you know if you're on the right path to converting your audience into customers. 

Review package includes:

  • Professional audit of three pages.

  • Website audit document with actionable steps you can take to update your website.

  • 30-minute virtual call where I answer your questions regarding the review report.

Price: £299/$399

*Most website copy projects start at £1,000/$1,200.

Feel more confident about your website today.



About Copy Unleashed

Words are your 24-hour salesperson. That is why it is important to use carefully researched words from a copywriting expert with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, I can turn your passersby into customers. 


Hi, my name is Aimée. I am a Retail/E-Commerce Copywriting Specialist from New York City, currently based in London.  

I oversee product copy for five divisions of a brand with product sales in 99 countries from 2,250 shops. I am proficient in SEO and American and British English. I also advise on retail brand and operational strategies.


You can find my work at the Tate Modern Museum, Courier,  THIIIRD Magazine, and international stores. 


Clients include ECCO Shoes, Shuuk, and LA celebrity evening wear designer Melissa Mercedes.

Get in touch.

Aimée Lopez, freelance e-commerce copywriter based in London.

Advantages of Copywriting

This is my second time working with Aimée. Her copy has the exact style and tone I was asking for. Plus, she did extra research about the product and provided additional resources.

Sabine - Sugawrap

Expert Certification

Let My Experience Work for You. Let's Talk.

New York and London

Thank you.

You will receive a response

within 24 hours.