SHOP + POP

All you need to know in retail, marketing and digital trends.

Cross-Selling vs. Upselling

Retailers, what if I told you that you can regularly increase a transaction's average order value (AOV) by up to 25%.

Key Takeaways from Top Drawer London - January 2023

Want to know the key to your retail brand’s longevity and success? You need a signature product that keeps people coming back.

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Product-Marketing Masterclass - Three Steps to Uncover Your Target Customer

Understanding your target market’s buying motivations, pain points, and purchasing hesitations are the key to your business’s success.

Article Now Available on Retail TouchPoints

Article 80% of Your Store’s Revenue is Coming from This Source is now available to read on Retail TouchPoints.

Speaking @ RetailFest - Top Drawer London, 11 Sept. at 2:00pm

Starting a new retail venture or revisiting your marketing strategy and not sure who your target customers are?

E-Commerce After-Sales Service—Are You Failing Your Customers? - Now on Ingrid.com

My article on the e-commerce post-sale process is now on Ingrid.com.

Pricing Magic: How to Charm Your Customers Without Lifting a Finger

Use Charm Pricing to Your Advantage.

Don't Let Black Friday Bring You Down!

30% of all retail sales occur from Black Friday until Christmas. (Ecommerce News)⁠