The Copywriting Process

• Have a look at my samples. If there is nothing that strikes your fancy, then contact me as I have a copywriting portfolio that I am happy to share.

• If you like what you see, send me a message telling me a bit about your project or schedule a 15-minute chat to see if this is the right fit for your needs. 

• From the information gathered from our conversation, I will send you a proposal via Fiverr Workspace along with a set of terms and conditions for you to review. This is pretty standard stuff.

• If you're happy with what you see on the proposal and terms and conditions, then all you need to do is sign electronically to approve the details and pay the commencement deposit. Technology is so good!

• I request 50% of the total project fee to get the project started. You have the option to pay via Stripe, direct bank deposit, or PayPal. Again, pretty standard in the copywriting world.

• I will send you a copywriting brief to gain a deeper understanding of the project direction and your expectations (18 questions, approx. one hour to complete). This is where I capture your brand's tone of voice. Tip, it's a good idea to save your answers on a separate Google Doc. so you can reference them again. 

• We'll then schedule a one-hour virtual chat to go over your copywriting brief answers, talk strategy and approach. Let's creatively solve your problem together. During this conversation, we will lock in project milestones and deadlines. 

• From the information you've provided, I'll start researching and interviewing your customers to determine the best messages for conversion. 

• Then it's time to start writing! Phewww. 

• All work is submitted as a Google Document.

• I will send the first draft to gain your thoughts and feedback before diving into the rest of the work. I ask that you provide feedback within seven days of receipt as it may delay the rest of the project, which would suck.

• It would be amazing if you could provide your feedback as track changes and comments on the sent document. 

• I will submit subsequent drafts as per the timeline we've scheduled. 

• We can then discuss A/B user testing options which are optional. 

• I provide two sets of revisions which is typical in the copywriting landscape. Any revision requests after will be billed accordingly. This tends to keep things nice and tidy for both of us.

• Before submitting the final copy, I will send a confirmation email with a final invoice (Fiverr Workspace through the confirmed payment method). 

• Once final payment has been received, the final draft will be sent as a Google Document, wireframe, etc. The project's copyright is then all yours when the final payment is processed.

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      Pretty straightforward. If you've got questions, I've got lots of answers: hello@copyunleashed.com.