SHOP + POP

All you need to know in retail, marketing and digital trends.

Cross-Selling vs. Upselling

Retailers, what if I told you that you can regularly increase a transaction's average order value (AOV) by up to 25%.

Post-Purchase Emails - Don’t Leave Money on the Table

Some customers may not be ready to buy from you again right after a purchase but a post-purchase email sequence to reengage.

E-Commerce After-Sales Service—Are You Failing Your Customers? - Now on Ingrid.com

My article on the e-commerce post-sale process is now on Ingrid.com.