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    Pricing Magic: How to Charm Your Customers Without Lifting a Finger
    • 6 days ago
    • 3 min

    Pricing Magic: How to Charm Your Customers Without Lifting a Finger

    Photo by Oleksandr Pidvalnyi - Pexels What if I told you that you could use pricing psychology to increase revenue by simply charming...
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    Industry Secrets Unlocked with Aimée Lopez – Retail Copywriter
    • Jun 10
    • 1 min

    Industry Secrets Unlocked with Aimée Lopez – Retail Copywriter

    Great work can live beyond you. It can go to places that are unimaginable. That is why it is important to respect your craft. I recently...
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    Don't Let Black Friday Bring You Down!
    • Nov 2, 2021
    • 3 min

    Don't Let Black Friday Bring You Down!

    This piece is from my recent Instagram and Linkedin series on points to consider for your Black Friday marketing strategy. You can follow...
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    How to Write Product Descriptions for E-Commerce
    • Sep 20, 2021
    • 4 min

    How to Write Product Descriptions for E-Commerce

    Product descriptions are a vital part of any online shopping experience. Product descriptions are a summary of the features and benefits...
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    Guest Blog Post: Five Helpful Writing Tips for Your Fashion Business
    • Jun 24, 2021
    • 1 min

    Guest Blog Post: Five Helpful Writing Tips for Your Fashion Business

    I recently had the pleasure to write a guest blog post for Andree (Deedee), founder of T.H.O.C Fashion Design & Development Studio....
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    Writing to Sell in the Gender-Neutral Retail Landscape
    • Jan 14, 2021
    • 4 min

    Writing to Sell in the Gender-Neutral Retail Landscape

    In the age of COVID-19, this is the time to be open and honest about how people shop and will shop in the future.
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